Carbon Cycle Investments is a startup brand with grand ambitions to grow several anchor companies that provide local jobs and environmentally sound businesses in struggling communities around the world. They needed a business strategy, a family of brands, and messaging development that would reach a wide variety of target markets. Here’s what we did…

Strategy

We conducted the following plan for the parent company and each of its 6 subsidiaries:

  • Lead business strategy development meetings
  • Lead branding strategy meetings
  • Identify likely target markets, advocates and partners
  • Develop brand and message
  • Develop investor outreach strategy
  • Develop long-term supplier and buyer outreach strategy
  • Conduct ongoing strategic planning for sustainable growth
  • Conduct ongoing public relations and marketing campaigns

Solutions

  • Cohesive brand development for all CC businesses (including naming, logos, mission, messaging, etc)
  • Investor video and prospectus
  • Website development for each brand (in progress – 2 completed)
  • Online product store
  • Farmer outreach materials and messaging
  • Legislature outreach materials and messaging for policy development
  • Partner outreach materials and messaging
  • Brand launch events
  • Product labeling, advertising, event tabling, brochures, other collateral
  • Ongoing Media relations

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